Senior Consultant, Search Marketing
Thomson Reuters - FindLaw
March 2008 – Present ( 4 months)

Responsible for 2M dollars in revenue. Ensure FindLaw’s premier clients receive optimal consideration from search engines. Subject matter expert responsible for the identification, communication & implementation of search marketing best practices.

• Keyword research, competitive analysis, content creation, conversion analysis & linkbuilding strategies.

• Develop analytics based strategies that help clients achieve long term internet marketing goals.

• Assist in the development & training of search marketing specialists.

• Represent FindLaw during local & national industry functions.

• Assist with the creation & development of FindLaw SEO best practices.

• Improve FindLaw processes & efficiencies.

• Educate FindLaw clients, sales consultants, account managers & others on SEO best practices.

• Stay current with all facets of SEO, including industry best practices: on-site optimization, off-site optimization, web analytics, conversion, PPC & usability.

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Minnesota Recruiters - Co-Founder
Minnesota Recruiters (Un)Conference
( Staffing and Recruiting industry)
July 2007 – Present (1 year)

Minnesota Recruiters is an informal network of recruiting and HR professionals. We are committed to helping buid, educate, train and network our local Recruiter and HR community. There are no dues and events are free to attend.

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Search Marketing Analyst
HotGigs / Jobs2Web
August 2006 – February 2008 (1 year 7 months)

Resident search engine marketing (SEO) strategist. Responsible for search marketing strategies across two corporate websites & 25+ client Jobs2web sites.

• Assisted in creating a multi-millions dollar career site optimization product.

• Developed, implemented and measureed SEO strategies - worked closely with development & implementation teams.

• Developed search engine optimization best practice documentation & processes.

• Provided sales support & training by developing & presenting presentations relating to SEO products & services.

• Built & managed PPC campaigns on Google & Yahoo - Ad copy & landing page creation, A/B testing & optimization.

• Linking Building / Article Marketing / Link Baiting / Blogging

• Passive Candidate Content Creation / Optimized Web Copy Writing

• Created & Manage the HR Search Marketing Blog that covers SEO and marketing issues as they relate to the recruiting space. (nominated as "Best Recruting Blog of 2007" )

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Senior Search Marketing Consultant
FindLaw
January 2005 – August 2006 (1 year 8 months)

Analyze client’s customer base and develop effective search engine marketing strategies to improve search engine visibility and increase growth of customer base. This includes organic search engine optimization (SEO) search engine/directory submissions, paid inclusions and PPC campaigns (SEM)

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Marketing Analyst
Digital River
July 2002 – 2005 (3 years)

SEM/SEO

• Created and executed strategic plans for PPC campaigns on Overture and Google.

• Responsible for creative development, bid management and PPC campaign tracking

• Produced client facing reports to document results and ROI of PPC campaigns

• Analyzed and optimized clients websites – Recommended ways of improving search engine visibility.

• Registered clients with search engines and directories - generated reports to document increased sales/traffic.

Email Promotions:

• Processed unsubscribe requests received by customers.

• Developed and launched email promotions for clients

• Trained account development managers on utilizing email campaign tool.

• Email promotional tracking – ROI reporting